10 companies using Artificial Intelligence in fascinating ways | Analytics Steps (2023)

Did you know the fascinating ways various popular companies these days are employing technology to make the whole user process more convenient for their customers?

One such technology that is taking the world by storm and is being effortlessly adopted by many corporations is of course, Artificial Intelligence (AI). This intriguing technology offers a massive range of applications across various industries. From reaching out to customers to helping enhance their operations, businesses across sectors have exposed themselves to AI.

In our previous blog on Artificial Intelligence, we’ve already talked about how this technology has seeped its path into our daily lives in ways that we may not even realize. Every time we perform everyday actions such as doing a Google search or booking a trip on an online portal, getting a product recommendation from Amazon, or opening our Facebook newsfeed, AI is always shrouded in the background, its powerful presence subtle yet absolute.

While I’m definitely not referring to the level of power that AI seems to hold in movies or television series like Blade Runner or Westworld, the reference here is primarily to the AI technologies which have been propelling much of our voice and non-voice based interaction with machines, in other words, you could call it the machine learning phase of the Digital Age.

As popular tech giants and acclaimed firms like Apple, Google and Tesla introduce path breaking updates and transformations in how the society operates and converses with machine learning technology, plenty of us still remain perplexed on how AI is being adopted by big and small companies in our present world.

(Video) How can Artificial Intelligence be used in businesses?

Below are a handful of popular firms that have been deploying Artificial Intelligence in fascinating ways!

1. Twitter

Since 2017, Twitter has been employing artificial intelligence and natural language processing to assess a sea of tweets per second and gauge what tweets each of its users would find most relevant and interesting.

Upon being condemned over not taking action to put a stop to the hate tweets on its platform, Twitter has employed AI to cope with the issue. The technology is also being employed for adopting algorithms to flag any racist or extremist content on its platform by sifting through the massive quantity of tweets posted every day. Yet another subtle way that twitter is employing AI is by using this technology to allow its users to crop photos. The platform adopts neural networks for detecting the most compelling portion of a photo for displaying on the thumbnail.


Netflix is one tech giant that has put Artificial Intelligence and data at the heart of its operations. The company employs carefully developed AI algorithms to recommend new content to its users. The personalized content feed that we see every time we open the platform is created by filtering through a massive volume of data and adopting AI. Artificial intelligence is also used by Netflix to auto generate personalized thumbnails for its users.

Yet another area where Netflix employs AI is in its optimized streaming. Netflix is even employing Artificial Intelligence during the pre-production of its original shows and movies, for instance by scanning the availability of prospective actors and their locations to scout out the perfect area for the shoot. You can learn further about this topic with one of our previous blogs.

3. Google

Google’s employment of AI is related to its interest in Deep Learning, where artificial neural networks simulate the way the human brain processes data. It all began with the Google Brain project in 2011, which was a neural network developed for image recognition. Google also makes excellent use of AI through its Google Assistant which enables both voice as well as text entry, making use of natural language processing. It facilitates various services, from voice commands, voice searching, voice-activated device control to translating in real-time, etc.

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Across Google services, deep learning has been employed in everything from natural language processing to offering user recommendations in the case of YouTube. Its open-source TensorFlow machine learning programming platform allows users to create their own neural network solutions. AI is also driving Google’s self-driving car endeavors, adding deep learning algorithms into its autonomous vehicles.

4. Uber

Uber employs AI for detecting frauds, evaluating risks, during safety processes, for marketing spend and allocation, for pairing drivers and riders, optimizing the route as well as in various remaining parts of its application.

10 companies using Artificial Intelligence in fascinating ways | Analytics Steps (1)

Uber Areas where Uber uses Artificial Intelligence

Having over a million customers, Uber is highly devoted to its customer service. The customers seeking help or support are required to be connected to the most relevant agents in the department, a task which is carried out flawlessly by AI.

AI also assists its agents with appropriate responses for customer inquiries, making this an aspect where Uber has shown over 10% enhancement in efficiency as well as simultaneous leaps in customer satisfaction.

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5. Amazon

AI is at the heart of some of Amazon’s most popular efforts.The most important aspect where AI has been incorporated by Amazon is Alexa, Amazon’s voice-controlled virtual assistant which employs natural language processing as well as machine learning for handling user queries and executing actions such as ordering products or managing smart home devices.

When it comes to Amazon Go convenience stores, machine vision as well as algorithms helps in tracking when customers select items for making purchases in the absence of human cashiers. Amazon’s product recommendation technology which makes the platform distinguished for all its users interprets user purchases for suggesting items which customers might prefer to buy in the future.


Apple has always remained devoted to AI in its operations, making it convenient for developers to design apps which could tackle machine learning in case of Apple devices. By using Core ML, developers gain access to machine learning tools to perform common tasks which include image recognition. In 2018, Apple introduced Create ML, a toolkit that makes it possible for developers to learn the basics of how to build machine learning models.

As the iPhone X was introduced, Apple added a neural engine to its A11 processor to accelerate AI-specific tasks. Combined with developer tools, new and experienced developers alike can conveniently build applications that take full benefit of machine learning capabilities as well as AI-focused hardware.

Yet another area where Apple makes excellent employment of Artificial Intelligence is in case of its virtual assistant Siri that uses voice queries as well as a natural language user interface (UI) for functioning and which can make calls, send text messages, respond to questions, and offer recommendations. It entrusts requests to several Internet services. Siri can adapt to the users’ language, searches, as well as preferences.

7. Tesla

In the case of Artificial Intelligence, Tesla has leveraged it to focus on mainly 2 areas: All electric propulsion and autonomous driving. Through its self generated AI chips the firm aims to ensure that the cars are able to navigate through not only the freeways but also through local streets as well as traffic signals.

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The Tesla system consists of two AI chips in order to support it for better road performance. Each of the AI chips makes a separate assessment of the traffic situation for guiding the car accordingly. The assessment of both chips is then matched by the system and followed if the input from both is the same. You can further knowledge on this topic via our previous blog.

8. Pandora

Pandora's A.I. is one of the most remarkable techs which exists in the present world. It is often christened by the firm as their musical DNA. Stationed on over 400 musical attributes, every song is initially manually interpreted via a professional musician team on the basis of this criteria, and so far the system holds a remarkable track record for suggesting underrated songs which would normally get overlooked but that people innately adore.

9. Facebook

Facebook employsmachine learning for interpreting and making predictions about the interest of the users. By assessing the likes of the user, their friend’s likes as well as location data, Facebook uses the information for deciding the content which it feels its user will enjoy through features like Facebook Watch. These prediction capabilities can also be employed for predicting other future behavior such as the products which a user could purchase, which in turn gets bestowed upon advertisers.

Facebook also uses AI technology to enable image recognition to help identify the faces in a photo, so it can prompt the user to tag it. The company is highly devoted to this technology since photos have extreme prominence for the platform.

10. Cogito

Cogito employs AI for enhancing the emotional relationship with customers in sales and customer service calls. The firm adopts AI for making interaction more empathetic than humans could do alone.

The Cogito software interprets a conversation in real-time, facilitating clues and prompts over the ongoings, which could be either a speaker holding for too long or cutting too much or not making delays in response. The application also facilitates color-based warnings as well as updates. The software assesses hundreds of indications to gauge the emotional quality of the interaction.

(Video) How China Is Using Artificial Intelligence in Classrooms | WSJ


These are just a handful of examples. Apart from these companies, there’s plenty of others like these that have employed Artificial Intelligence in intriguing and appealing ways. With AI having placed its influence powerfully and dominantly in the present world it's an undeniable fact that this technology has been impacting human lives as well as the society in a plethora of ways.

While this threatens the role of humans in various traditional occupations, it also opens up a whole new avenue of opportunities that has the scope of rising in the near future. However as the technology grows in prominence, factors like convenience, speed, accuracy, assurance as well as experience are always required to be considered.You can also follow us onFacebook,Twitter, andLinkedIn.


What companies use artificial intelligence? ›

IBM has been a leader in the field of artificial intelligence since the 1950s. Its efforts in recent years center around IBM Watson, an AI-based cognitive service, AI software as a service, and scale-out systems designed for delivering cloud-based analytics and AI services.

How are companies using artificial intelligence? ›

Through the use of AI and machine learning, companies gather data on how customers perceive their brand. This might include using AI to scan through social media posts, reviews, and ratings that mention the brand. The insights gained from this analysis allow companies to identify opportunities for improvement.

What are the 4 steps of the AI process? ›

Four Steps to an AI Strategy for Your Business
  • Start with the right problems.
  • Define the business outcomes.
  • Collect and organize your data.
  • Choose the right technology.

Which company is best in artificial intelligence? ›

Microsoft Corp. (ticker: MSFT)
  • AI stocks may be excellent long-term investments. ...
  • Microsoft Corp. ( ...
  • Alphabet Inc. ( ...
  • Amazon.com Inc. ( ...
  • Meta Platforms Inc. ( ...
  • Nvidia Corp. ( ...
  • Adobe Inc. ( ...
  • International Business Machines Corp. (
9 Sept 2022

What is the biggest artificial intelligence company? ›

1 - Amazon Web Services

A leader in cloud computing, Amazon Web Services (AWS) offers both consumer and business-oriented AI products and services, and many of its professional AI services build on the AI services available in consumer products. Its Amazon Echo brings AI into the home with Alexa.

How AI is used in business analytics? ›

AI-driven business analytics allow organizations to utilize machine learning algorithms to identify trends and extract insights from complex data sets across multiple sources. AI analytics probes deeper into data and correlates simultaneous anomalies, revealing critical insight into business operations.

How does Amazon use artificial intelligence? ›

Amazon has learned to leverage AI for redesigning supply and making sense of data, automating the process of predicting customer demand, optimizing delivery routes, and personalizing customer communications — all the while monitoring the whole supply chain.

Which are steps involved in AI project cycle? ›

The AI life cycle involves various stages, from data collection, data analysis, feature engineering and algorithm selection to model building, tuning, testing, deployment, management, monitoring and feedback loops for continuous improvement.

What are the steps to build intelligence? ›

Read on to learn what science has to say about the different ways you may be able to boost both your crystallized and fluid intelligence.
  1. Exercise regularly. ...
  2. Get enough sleep. ...
  3. Meditate. ...
  4. Drink coffee. ...
  5. Drink green tea. ...
  6. Eat nutrient-rich foods. ...
  7. Play an instrument. ...
  8. Read.
18 Mar 2020

What is the first step in artificial intelligence? ›

So, number 1 on your getting started with AI to-do list is: VISION. This means that you should know what you want AI to do. It's a very general concept at this stage.

What is artificial intelligence and steps to solve problems in AI? ›

In computer science, problem-solving refers to artificial intelligence techniques, including various techniques such as forming efficient algorithms, heuristics, and performing root cause analysis to find desirable solutions. The basic crux of artificial intelligence is to solve problems just like humans.

What is the final step of AI? ›

There are three phases of AI: Artificial Narrow Intelligence (ANI) Artificial General Intelligence (AGI) Artificial Super Intelligence (ASI)

Which company is leading in artificial intelligence in India? ›

Tata Elxsi has been a catalyst for technological advancements for the past 25 years. It covers a wide range of AI and analytics-enabled breakthroughs, from self-driving cars to video analytics solutions.

How does Apple use artificial intelligence? ›

Apple was one of the first smartphones to allow users to unlock their iPhones by just looking at them. In an update that took iPhone users by a storm, Apple leveraged AI-based image detection and computer vision technology to enable image detection phone unlocking.

Which company in India is working on AI? ›

DataToBiz is an AI and Data Science Consulting Firm in Chandigarh, India. They are an innovative team of around 50 professionals. They have helped various SMEs and Enterprises round the globe to solve their business problems with Data Engineering solutions.

What is artificial intelligence with examples? ›

Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision.

Which country is leading in artificial intelligence? ›

China, USA, Japan, United Kingdom, and Germany are the leading countries in AI research.
Countries leading the way in AI.
United Kingdom29.069
United States of America48.804
6 more rows

How does Facebook use artificial intelligence? ›

AI can detect and remove content that goes against our Community Standards before anyone reports it. Other times, our technology sends content to human review teams to take a closer look and make a decision on it. These thousands of reviewers around the world focus on content that is most harmful to Facebook users.

Why is AI analytics important? ›

AI-driven analytics can help all sorts of companies — from e-commerce outfits to fintech startups and even telcos — make better decisions for their new business models and contribute to three pillars of business success: increasing revenue, controlling costs and ensuring high-quality user experiences.

Is AI related to business analytics? ›

AI-powered BI tools have the potential to transform business enterprises by: Managing the growing volumes of big data from a variety of sources and break them into more manageable data chunks. Get real-time insights from the rapidly evolving market data that can aid business managers in key day-to-day decisions.

What is data analysis in artificial intelligence? ›

Artificial Intelligence and Data Analytics is the power to analyze and learn about large amounts of data from multiple sources and detect patterns to make future trend predictions. Business and industry benefits from predictive analytics to make decisions about production, marketing and development.

How does Netflix use AI? ›

Netflix AI generates thumbnails by annotating and ranking hundreds of frames taken from a preexisting movie or TV program to determine which thumbnails are most likely to prompt a click from users.

How is artificial intelligence used in marketing? ›

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in digital marketing efforts where speed is essential.

How does Amazon use big data and AI? ›

Amazon uses the large amount of data stored in its databases over the cloud about information related to customers and provides it to feed the data into the machine learning algorithms so that they can drive some meaningful decisions and analysis from it which will further increase its business.

What are the 4 types of AI? ›

According to the current system of classification, there are four primary AI types: reactive, limited memory, theory of mind, and self-aware.

Who is the father of AI? ›

Abstract: If John McCarthy, the father of AI, were to coin a new phrase for "artificial intelligence" today, he would probably use "computational intelligence." McCarthy is not just the father of AI, he is also the inventor of the Lisp (list processing) language.

Where is artificial intelligence used today? ›

Where Is AI Used? These artificial intelligence examples merely scratch the surface of the volume of applications of AI today. The technology is currently deployed in numerous sectors, including transportation, manufacturing, finance, health care, education, and urban planning.

What is the example of AI project cycle? ›

An AI project cycle typically follows these phases: Project planning. Data acquisition and exploration. Data modelling.

What is data exploration in AI class 10? ›

Data exploration is the initial step in data analysis, where users explore a large data set in an unstructured way to uncover initial patterns, characteristics, and points of interest.

What is AI project cycle Class 10 definition? ›

The AI Project Cycle is a cycle/order of an AI Project which defines every step an organization must take to harness/get value (Monetary or others) from that AI Project to get more ROI (Return on Investment).

How do you plan an AI project? ›

Let's get into the mind of Professor Ng, step by step.
  1. Step 1: Identify a business problem (not an AI problem) This hit me hard. ...
  2. Step 2: Brainstorm AI solutions. ...
  3. Step 3: Assess the feasibility and value of potential solutions. ...
  4. Step 4: Determine milestones. ...
  5. Step 5: Budget for resources.
4 Mar 2021

How do you make an AI model? ›

Let's go through the basic steps to help you understand how to create an AI from scratch.
  1. Step 1: The First Component to Consider When Building the AI Solution Is the Problem Identification. ...
  2. Step 2: Have the Right Data and Clean It. ...
  3. Step 3: Create Algorithms. ...
  4. Step 4: Train the Algorithms. ...
  5. Step 5: Opt for the Right Platform.
22 Feb 2022

What is a business intelligence strategy? ›

Business Intelligence BI Strategy. A business intelligence strategy is your Blueprint for deciding how you will use data in your company. You need a strategy because merely choosing the right technology, and implementing a software platform is not enough to realize a return on investment.

What are the 7 steps of machine learning? ›

The 7 Steps of Machine Learning
  • Data Collection. → The quantity & quality of your data dictate how accurate our model is. ...
  • Data Preparation. → Wrangle data and prepare it for training. ...
  • Choose a Model. ...
  • Train the Model. ...
  • Evaluate the Model. ...
  • Parameter Tuning. ...
  • Make Predictions.

What are the six steps of machine learning cycle? ›

In this book, we break down how machine learning models are built into six steps: data access and collection, data preparation and exploration, model build and train, model evaluation, model deployment, and model monitoring.

What are the 4 main problems AI can solve? ›

What is AI? So, you might say that AI is something made by people to emulate the human brain by solving problems. AI can do 4 main things: (1) understand or sense, (2) learn, (3) use models to make decisions, (4) interact with humans.

How do machine learning and artificial intelligence technologies help businesses? ›

Question: How do Machine Learning (ML) and Artificial Intelligence (AI) technologies help businesses use their enterprise data effectively? They allow technologies to operate without data. O They capture all the data in real-time or near real-time. O They collate the content of qualitative data, like text and images.

What is search process in AI explain with different types of search techniques? ›

Depth First Search:

Depth-first search (DFS) is an algorithm for traversing or searching tree or graph data structures. The algorithm starts at the root node (selecting some arbitrary node as the root node in the case of a graph) and explores as far as possible along each branch before backtracking.

How many types of AI are there? ›

These three types are: Artificial Narrow Intelligence. Artificial General Intelligence. Artificial Super Intelligence.

Does Netflix use artificial intelligence? ›

As users browse through the company's thousands of movies, Netflix employs AI and ML to determine which visuals are most likely to captivate each viewer. In the year 2022, it is one of the greatest ways that Netflix efficiently uses artificial intelligence.

Does Amazon use artificial intelligence? ›

From its warehouses full of products to your Echo smart speakers, Amazon has been utilizing AI and ML across its many divisions to drive internal processes efficiently and boost customer experience. It is a classic example of successful digital transformation.

Does Tesla use artificial intelligence? ›

We develop and deploy autonomy at scale in vehicles, robots and more. We believe that an approach based on advanced AI for vision and planning, supported by efficient use of inference hardware, is the only way to achieve a general solution for full self-driving and beyond.

Does Apple use AI? ›

Apple has driven novel advancements in AI chips, and the company runs new technological innovations on the products. For example, the A13 Bionic chipset understands the world around them using AI algorithms.

Does Spotify use artificial intelligence? ›

Spotify uses three key AI technologies to drive its recommendation software: collaborative filtering, natural language processing (NLP), and audio models.

How does Siri use AI? ›

The "Hey Siri" detector uses a Deep Neural Network (DNN) to convert the acoustic pattern of your voice at each instant into a probability distribution over speech sounds. It then uses a temporal integration process to compute a confidence score that the phrase you uttered was "Hey Siri".

Does Google Maps use artificial intelligence? ›

Every time you search for something in Google, artificial intelligence is working behind the scenes to generate responses to your query.

How does Alexa use artificial intelligence? ›

With conversational AI, voice-enabled devices like Amazon Echo are enabling the sort of magical interactions we've dreamed of for decades. Through a voice user interface (VUI), voice services like Alexa can communicate with people in ways that feel effortless, solve problems, and get smarter over time.

How does Amazon use big data and AI? ›

Amazon uses the large amount of data stored in its databases over the cloud about information related to customers and provides it to feed the data into the machine learning algorithms so that they can drive some meaningful decisions and analysis from it which will further increase its business.

How is AI used in Amazon entertainment? ›

The role of AI in Amazon's recommendation engine is enormous, as it generates 35 percent of the company' company's revenue. Through collecting data from individual customer preferences and purchases, the company's recommendation engine tends to personalize the list of products that customers need to purchase.

How much will a Tesla Bot Cost? ›

Most interestingly, an Optimus bot will likely cost $20,000 a unit or even less, Elon Musk suggested. At AI Day 2021, a human was put inside a robot costume just to show the world a concept design of the outer shell of Tesla's humanoid robot.

Can a Tesla be stolen? ›

Tesla vehicles can be stolen with new relay attack, but there's a two-inch caveat. A new relay attack has demonstrated that Tesla vehicles can be stolen with a quick hack, but thieves need to work in pairs and get as close as two inches from your phone or key card.

Do self-driving cars use AI? ›

One of them includes using artificial intelligence to make cars self-driving. A self-driving car (also known as an autonomous car or driverless car) is a vehicle that uses a different number of sensors, radars, cameras, and artificial intelligence to travel to destinations without needing a human driver.

Does iPhone camera have AI? ›

A vital aspect of AI in photography revolves around obtaining a pixel-level understanding of each image. Indeed, the Camera app on iPhone and iPad devices rely on scene-understanding technologies to develop images, explained the author.

How Apple uses big data analytics? ›

Using big data Apple can discover how people are using apps in real life and alter future designs to fit with customer tendencies. The Apple Watch is a good example of Apple's strategy of capitalizing on big data.

Is Siri a machine learning? ›

Siri relies on natural language generation, natural language processing, and machine learning in order to effectively operate and improve its performance over time.


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